Update – Rolex Deep Sea Dive

March 30th, 2012 | 4 Comments

Last week we reported on the highly anticipated deep-sea dive to the Mariana Trench. James Cameron, acclaimed film director and National Geographic explorer, set out on Monday to the deepest part of the ocean. He wore Rolex’s deep-sea diver watch that can withstand 12,000 metres of water.

This high-profile dive was an incredible brand placement for Rolex, who got international attention for its involvement in this historic journey. Connecting National Geographic and Rolex really intensified the exclusivity of the expedition and those who helped fund it. Rolex has made it difficult for anyone to be ignorant of their legendary logo – even those that dwell at the bottom of the ocean.

  1. 4 Comments | Tell us what you think!

  2. By Mike on Mar 30, 2012

    I don’t own a Rolex. But I do own an Orient and I like knowing that like Rolex, Orient makes their own movements. Rolex is nice if you are filthy rich like James Cameron. Orient is great if you want a good quality time piece that’s affordable.

  3. By christina coker on Mar 31, 2012

    608 north state
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  4. By christina coker on Mar 31, 2012

    i like these watches…i would love to give on to my husband for his biirthday!!!

  5. By Anthony on Mar 31, 2012

    This is very cool and the author is right in that Rolex has bought itself some amazing publicity…

4 comments | Tell us what you think!