If you’re a newbie in the watch world, you may wonder what makes ORIENT unique and why it has such a cult-like following. Sure it offers a nice selection of watches and designs, from the Racing CFM00002B to the Orient Sky CET05001W .
But a lot of the buzz has to do with ORIENT making its own movements.
What is an In-House Movement?
An in-house movement is developed and manufactured by a watch company for their watch production. Many well-known watch companies do not produce their own movements, but rather, outsource and design a watch around a movement.
Orient, however, develops and assembles their mechanical movements strictly for their own production.
True watchmaking starts with the development of a movement. A movement is simply the mechanism that works the watch. Can you imagine purchasing a watch for thousands of dollars knowing that it wasn’t even made by the company?
Imagine buying a Rolls Royce knowing that it was built by Fiat. Would you pay the premium? This is exactly where Orient fits.
Which Brands Make Their Own Movements?
Here is a list of watch brands that make their own movements. Even though a lot of watch companies nowadays make some of their own movements in-house and outsource the rest, we are only including companies that make 100% of their own movements entirely in-house:
- Audemars Piguet
- Girard Perregaux
- Grovana Revue Thommen
- Patek Philippe
- Vacheron & Constantin
Which Brands DON’T Make Their Own Movements?
This may shock you, but a lot of reputable brands out there use outsourced movements.
- Ball Watch Co
Here’s a great discussion about the topic on WatchUSeek.com.
- Feb 28, 2010: 40ag.com
- May 11, 2012: Orient Watch FAQ: Making Sense Out of Mechanical « OrientWatchUSA Blog
- May 18, 2012: Featured Racer: Recreation « OrientWatchUSA Blog
- Aug 31, 2012: Labor Day: Celebrate the Dedicated Workmanship of Orient Watches « OrientWatchUSA Blog