Orient Enters US Market

March 10th, 2009 | 3 Comments

Orient Watch, Japan’s largest maker of mechanical watches announced its entry into the US Market. Dating back to 1901, the company makes over 2 million pieces a year and is known worldwide for its ability to deliver luxury features—such as the power reserve indicator—at 1/3 of the price of comparable brands.

“Orient’s economies of scale allow us to produce record-quality products at a fraction of the cost,” says Mark Kim, Chief Marketing Officer for PURI-TIME, Orient’s exclusive US distributor. “Our customers are paying $300 for a $1,000 automatic watch.”

With one of the lowest defect rates in the industry, and the rare distinction of producing all movements in-house, Orient is able to deliver a rare blend of quality, style, and value. “There is a niche out there for consumers who want an affordable, sophisticated watch but can’t afford to spend thousands of dollars,” said Kim.

  1. 3 Comments | Tell us what you think!

  2. By RobG on Jul 26, 2009

    Adding Orients to my holiday and b-day wishlists, looking forward to building a collection. For me, it’s all about bang-for-the-buck and Orient watches fit the bill

  3. By Terence Spivey on Jul 26, 2009

    It’s about time a watch company give the big guys a run for there money. Especially with Orient in house movements I think the competition for affordable automatic watches has found a new leader. Orient watches have style and class just what the US market needs.

  4. By dorothea collyear on Sep 14, 2009

    Very impressed with the expertise craftsman ship , classy show, dependable timepieces which by far is the most important of all of watches, and what a fine way to timeline all the special moments in ones life with none other than Orient Watch!

3 comments | Tell us what you think!