Orient Automatic Watch: Tradition Meets Innovation

February 18th, 2010 | 3 Comments

The Economist, defining innovation as “the application of knowledge in a novel way, primarily for economic benefit,” ranks Japan as the #1 innovative nation in the world.

Orient automatic watches are known for their incredibly quality, which is the result of centuries of watchmaking tradition combined with proven Japanese innovation.

Read on to learn about the history of automatic watches and how Orient has expanded this time-tested knowledge to produce high quality timepieces.

  • The Automatic Watch’s History
  • Orient’s Automatic Watch Innovations

The Automatic Watch’s History



Automatic watches, which are just mechanical watches that don’t need to be manually wound, have been around for centuries. The automatic watch was invented in 1770 by Abraham-Louis Perrelet, a great Swiss watchmaker who is considered to be the father of the self-winder. This early automatic worked like a modern pedometer, winding as the owner walked by using an oscillating weight. In 1776, the Geneva Society of Arts reported that 15 minutes of walking wound the watch for 8 days. The following year, the Society reported that the watches were selling well.

A decade later, Perrelet sold some of his watches to a contemporary, Abraham-Louis Breguet. Breguet improved upon the mechanism, but his watches did not work reliably and Breguet stopped producing them around 1800.

The modern rotor was invented in 1923 by John Harwood, a watch repairer. The first version didn’t appear until after World War I, when wristwatches boomed in popularity. The rotor is how automatic watches self-wind. Even the slightest movement of the wrist causes the rotor, a metal weight attached to a winding mechanism, to pivot.


Orient’s Automatic Watch Innovations

Orient makes all of their movements in-house, a rare quality because it’s often cheaper to purchase outsourced, mass produced movements. Instead of going the cheap route, Orient works to create a long-lasting timepiece with great aesthetics. In-house movements are superior to outsourced movements because they are produced entirely by the company’s staff and resources.

One of the most important facets of Orient’s innovation is the simplicity of their watch movements, which leads to increased accuracy and reliability. Check out this video:


Orient Watch, Ltd. has been producing automatic and mechanical watches for over 60 years. Based in the world’s innovative country, the company continues to grow and expand its technology to create superior timepieces. As a result, Orient is gaining recognition as a luxury watch company that delivers well-designed watches that last a lifetime.


by Cassie Wallace


  1. 3 Comments | Tell us what you think!

  2. By Edith Burch on Feb 18, 2010

    LOVE TO WIN THIS LOVELY WATCH

  3. By Greg Cygnor on Feb 19, 2010

    Orient makes a fantastic auto movement. Second hand sweeps so smoothly. A lot of movements are jerky and don’t sweep smoothly. Also keep great time, off maybe a couple seconds a day, well within acceptable range. Keep up the good work Orient, keep bring out better and more innovative timepieces.

  4. By Speedmaster on Feb 23, 2010

    I love the movement teardown and comparison video, that was great, thanks.

3 comments | Tell us what you think!