A new celebrity endorsement has been announced! The new partnership is between the box-office bombshell Cameron Diaz and luxury brand, TAG Heuer. Diaz will be the ambassador and muse for the new Link Lady collection. This beautiful line is modern, sexy and elegant making it perfect for day-to-day life, said Diaz. TAG Heuer has dedicated this line to rebel and fierce women. The endorsement was announced at Basel World where the blonde beauty appeared on stage wearing a steel and diamond version of this new collection.
This new line and partnership with TAG Heuer will also serve to benefit and raise awareness for programs that empower women, including UN Women.