Rolex is often referred to as the King of luxury brands and its logo reflects that. It may be one of the most recognizable luxury brands in the world, and it’s all due to the infamous gold crown. The original crown logo has been modified over the years but has stayed consistent since it was founded in 1905.
The crown is often the first detail buyers should notice when determining if a Rolex is authentic. Counterfeiters will elongate the spires of the crown or change its color. Rolex watches, along with other premium luxury brands, should come with certification of their authenticity. Often times this includes a hologram tag or paper certificate. Imitation may be the best form of flattery, and Rolex’s signature crown, and the brands legendary history, is no exception.